Coffee companies are starting to pay a lot of attention to the Indian market recently, not excluding Dunkin’ Donuts. In an attempt to tap into India’s quickly growing coffee culture, which is effectively being infiltrated by Starbucks as of late, Dunkin’ Donuts has just launched a signature iced blended coffee in the country.
The new iced drink, aptly named the “Dunkaccino” has been released with the expectation that it will give competitor, Starbucks, a run for its money. The drink is comprised with beans from Karnataka and is blended with ice, milk, and sweetener.
President and COO of Dunkin’ Donuts in India, Dev Amritesh, was quoted as saying to Business Line “There is a huge demand for our coffee. We are dialing up more activation on coffee.” He continued further, explaining about the two types of coffee the company uses, “We source the drip coffee directly from the US. For the espresso, we source Arabica beans from Karnataka from the Chikmagalur area. The roasting of the beans takes place in Bangalore.”
The average amount of coffee consumption per person in India currently stands at 100 grams per person, lower than the standard American consumption at 4.5 kilograms, but the coffee business is an ever expanding industry in the country right now. Coffee consumption in India is currently growing by 6-9% each year.
Both Starbucks and Dunkin’ Donuts have learned that sourcing its products, such as coffee and food ingredients, locally for Indian stores is best, but that keeping the store’s interiors in a Western style is preferred by middle class Indian customers. “The lessons that we learnt are very specific to the country. We have kept the format Western, which is what customers want, but have traditional style ingredients.” says Amritesh.
The Dunkaccino will be available in four different varieties: Choco, Caramel Butterscotch, Frosted Mint, and Meuslix mixed with dry fruits.