Today, Starbucks announced that a new global chief strategy officer had been appointed – Matthew Ryan. Previously, Ryan was the senior VP of global brand, franchise, and customer relationship management for Walt Disney.
“The Starbucks Experience is built on our partners’ (employees) passion for creating meaningful moments of connection more than 70 million times every week and our company’s devotion to continuously innovating new choices and experiences that surprise and delight our customers at every interaction. Matt’s innovative approach to customer analytics, market segmentation and brand optimization will bring a new level of insight and imagination to Starbucks and our significant brand ambitions.” Starbucks president and CEO Howard Shultz said in a statement.
Ryan will be leading Starbucks’ long term strategic planning process, as well as improving the monetization of Starbucks retail and emerging brands, and strengthening customer relations and loyalty. He will also serve on the company’s Global Brand Leadership Team, which is in charge of integrating the company’s regional brand and marketing initiatives. Ryan will be working closely with Sharon Rothstein in this in order to enhance the company’s insights and analytics.
Per Ryan’s statement “To be a great and enduring brand, you must know your customers and they must know you; and Starbucks, like Disney, is one of the few companies in the world that has truly authentic connections with their customers that stand the test of time. Starbucks is building one of the most admired, important and exciting brands of the 21st Century and I couldn’t be more humbled and energized about the opportunity to help navigate and accelerate the game-changing journey they have already begun.”