October is Fair Trade Month, and Green Mountain Coffee is set to educate you on the Fair Trade movement with performances by some pretty cool musicians via Facebook Concert.
Green Mountain Coffee has always been very active in promoting and campaigning for Fair Trade, and decided to take education on the subject a step further with their “Great Coffee, Good Vibes, Pass It On” awareness Campaign. The campaign will celebrate the good vibes of Fair Trade with free concerts and a contest to win a trip to Costa Rica.
To kick off the campaign, they took musician Grace Potter to Colombia and musician Michael Franti to Sumatra so they could get a first hand look at how Fair Trade works and improves the lives of coffee farmers and puts a great cup of coffee in your hands.
After her trip, Grace Potter said ” During my trip to Colombia, I didn’t just meet the coffee farmers, I met their children and their families. Fair trade has truly brought a better quality of life to farming communities, from access to education to community development, and meeting with these people really opened my eyes to the impact fair trade has had on their lives.”
Michael Franti said of the trip “The farmers I met in Sumatra deepened my passion for fair trade and the incredible impact it can have on their quality of life. I’m hoping to inspire people everywhere to think about the difference they can make just by choosing to purchase fair trade products.”
Pictures and videos of Potter and Franti’s trips have been made available on Green Mountain’s Facebook. After viewing, you’ll be given an opportunity to receive samples, coupons, and enter to win a six night, all inclusive (plus a canopy tout and mangrove boat tour) trip to Costa Rica.
The Fair Trade performances will be streamed live on Green Mountain’s Facebook page. Grace Potter will perform live from Joe’s Pub in NYC on October 9th at 9pm EST. Michael Franti will perform live from Los Angeles in Green Mountain Coffee’s new Great Coffee, Good Vibes Lounge on October 24th at 11pm EST.
If you want to learn more about Green Mountain Coffee’s Fair Trade campaign, visit them on Facebook or at www.GreenMountainCoffee.Com.