McDonald’s just recently announced that their operations in North America will be investing $6.5 million over the next 4.5 years into providing technical assistance to Guatemalan coffee farmers in order to help increase their sustainable coffee production. They will be partnering with the non-profit organization’s TechnoServe and SCAN and 20 other organizations in order to provide a wide array of support.
This is just the latest in McDonald’s efforts in the area of sustainable coffee farming. They also certify that all coffee served by them in the U.K is Rainforest Alliance certified, coffee in the rest of the 39 markets in Europe is only from Rainforest Alliance or UTZ certified farms, all coffee used for espresso based drinks is from Rainforest Alliance farms, all coffee served in Australia and New Zealand is Rainforest Alliance certified, and all coffee for espresso in Canada has to be certified by a third party and is in 100% compliance with the Rainforest Alliance.
This pledge will amount to $1.4 million each year that is being provided to farmers in Guatemala.