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Today, Starbucks opened it’s doors for the first time in India, Mumbai to be exact. This makes 61 countries in which Starbucks is now located.
CEO Howard Schultz decided partnering with Tata Global Beverages, one of India’s most well known conglomerates, was the best decision. He is quoted as saying “This is a very complex market to do business and we needed to find the right partner.” He said his meeting with Tata was “love at first sight” because they share Starbucks’ commitment to social responsibility and have strong community relations.
While tea has been the predominant drink of choice in India, the demand for coffee is growing, and growing fast. Experts predict the market for coffee in India will double in the next five years.
