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You are here: Home / Coffee Stories / Grateful Dead Trying Their Hand at Coffee

Grateful Dead Trying Their Hand at Coffee

April 26, 2013 by admin

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Grateful Dead enters coffee industry

The Grateful Dead’s long-time chef on tour, Chez Ray Sewell, has teamed up with master roaster Paul Thornton, of the Coffee Bean International, to bring you a range of gourmet coffee with names inspired from the rock band.

All coffees are organic Fair Trade, and feature unique names, such as: Morning Brew Roast, Turn on Your Love Lite Roast, Load-Out Roast and Drop Dead Dark Roast.

Speaking about the new coffee line, Chez Ray says

“Creating this coffee has been a way to pay tribute to my years with the Grateful Dead. Each roast is unique in  way that reflects the music and the history. Load-Out Roast, for example, was designed for the worker bees, the roadies, who sometimes have to work all day or all night. High caffeine and low acid makes it the perfect brew for them.Each roast is carefully crafted so that you can taste the journey – and experience the history.”

Even David Lemieux, legacy manager for the band, had some input:  “Working with chez Ray to create a Grateful Dead organic coffee is a perfect fit based on Chez Ray’s deep knowledge of the band and understanding of the type of products we strive to deliver to our fans and consumers. The coffee blends are tasteful and appealing, giving consumers a unique option for their morning brews.”

Top off your Grateful Dead coffee by using a Grateful Dead “Steal Your Face Off” coffee mug – and you’re all set!

Filed Under: Coffee Stories Tagged With: Fair Trade, grateful dead, new coffee roasters

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