Starbucks very quietly released a new iced coffee line – called Starbucks Iced Coffee. They are currently only available in select grocery stores in Boston, New York, Hartford, and Philadelphia, however they do plan to offer them across the country by the end of April. The line will be distributed by Starbucks and PepsiCo’s North American Coffee Partnership (NACP).
The MSRP on the new iced coffee line is $1.99 (not bad) and is available in 3 varieties: Coffee + Milk, Coffee + Milk (Low Calorie), and Vanilla. A fourth flavor, caramel, will be available soon exclusively on the east coast. The logo is clean and simple, and 2 simple check marked boxes on the front indicate the milk in the bottle and that it’s ‘lightly sweetened’.
The company has not indicated that it’s targeting calorie-conscious consumers, but the new line definitely seems to be a lighter and somewhat healthier alternative to the heavy and very sweet bottled frappuccino line. There’s only .5 grams of fat and 110-120 calories per bottle in the iced coffee line. There’s also a lower calorie version available with only 50 calories. This is in comparison to the frappuccino line that contained 200 plus calories and 3 grams of fat per every 9.5 oz bottle.