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Most Starbucks stores will begin offering reusable cups (shown above) starting today for purchase for $1. They resemble the standard Starbucks’ disposable cup, but they also come with an additional enticement – an extra 10 cents off any drink every time you use it.
Starbucks rolled out this campaign in hopes of encouraging their customers to go greener and use a recyclable cup as opposed to disposable cups. The cups are disappearing fast, but customers are voicing their concerns that more often than not they’ll forget to use their cups or throw them away accidentally. They believe the $1 cost will cause them to easily disregard the cup.